Point of sale displays
Point of sale displays help products stand out where buying decisions are made. We produce practical display graphics and display units for shops, promotions and launches, with supply from Durban and delivery across South Africa.
What is included in point of sale displays
Our point of sale display work covers printed items used in stores, showrooms and promotional spaces to draw attention to a product, price message or special offer. This can include counter units, shelf talkers, header cards, dump bins, hanging signs, wobblers, aisle fins, floor stand graphics and printed sleeves or wraps for display structures. We also produce display cartons that combine product holding and branding in one pack.
For campaigns that need more than print alone, we can include die cutting, creasing, folding, gluing, application of double sided tape where needed, and practical packing for branch distribution. Artwork can be supplied by your team, and we will check basic fit, bleed and panel layout before production starts.
- Counter displays for tills and service counters
- Shelf edge and hanging promotional graphics
- Free standing display units for aisles and floor promotions
- Product outers and point of sale packaging for launches
- Short run displays for tests and bulk runs for national campaigns
Display options and practical specifications
The right display depends on where it will be used, how long it needs to last, and how much stock it must carry. In a small convenience shop, a compact counter unit may be enough. In a supermarket or pharmacy aisle, a larger floor display with stronger board and locked sections is often the better choice. We print for both once off promotions and repeat replenishment work.
Common substrates include printed paper labels mounted to board, folding box board for lighter displays, corrugated board for stronger floor units, and synthetic media where moisture or frequent cleaning is a factor. In coastal areas such as Durban and along the KwaZulu-Natal coast, humidity can affect some materials, so we guide clients on board choice, lamination and packing to reduce warping. If a display must travel far by despatch, we can plan it flat packed to save space and reduce handling damage.
- Short term indoor promotions or longer retail campaigns
- Flat packed units with assembly tabs, locks or glued sections
- Gloss, matt or uncoated finish depending on the look required
- Single site orders or split packing for multiple branches
How the process works
We start with your brief through the enquiry form on our contact page. Tell us what product is being displayed, where the display will stand, how many units you need and how long the campaign will run. If you already know the display size, board type or branch quantities, include that too. This helps us recommend a suitable print method and finishing route.
Once the brief is clear, we review artwork and layout. If a custom shape or carton style is required, the dieline and fold plan are checked before printing. Production then moves through printing, finishing and assembly steps suited to the job. Short promotional runs may go digitally, while higher volumes can suit lithographic or flexographic production depending on the display format and packaging style.
- Brief received and requirement checked
- Artwork review, size confirmation and dieline check
- Print method chosen for run length and substrate
- Die cutting, creasing, folding and gluing as needed
- Packed by branch, by SKU or by campaign phase for despatch
Before dispatch, units are counted, bundled or carton packed according to the delivery plan. For national rollouts, we can label consignments by region or store group which saves time at receiving points, and helps the campaign land cleaner in trade.
What clients should prepare before ordering
The smoother the brief, the fewer delays there are in production. The most useful starting point is a clear idea of the product dimensions and the retail environment. A display for cosmetics is not planned the same way as a display for bottled goods or hardware accessories. Weight, pack count, shelf depth and customer handling all matter.
Please prepare artwork in print ready format with fonts outlined or embedded, images at suitable resolution, and colours supplied consistently. If your brand colours are critical across cartons, shelf units and promotional signs, say so upfront so we can plan the print route properly. If the display must fit a specific shelf or counter, provide measured dimensions in millimetres. Quick phone photos of the intended space can also help even if they are basic.
- Final artwork files and any linked images
- Finished size, depth, height and panel layout
- Product weight and quantity per display
- Store rollout list and delivery split if applicable
- Required in hand date and any launch deadline
How pricing is worked out
Pricing is based on the practical parts of the job rather than a flat rate. The main factors are size, quantity, substrate, colour coverage, print method, finishing complexity and packing requirements. A simple shelf talker run is priced very differently from a large floor display with custom die cutting, reinforced shelves and glued sections.
Delivery also affects the total, especially where stock must be split across towns or sent to several depots. Durban and wider KwaZulu-Natal deliveries can often move differently to national consignments, and remote areas may need extra transit planning. If your campaign is urgent because stores need stock before a weekend promotion or around power cuts in receiving areas, let us know early so we can advise on lead time. For an accurate figure, send the brief through the enquiry form on our contact page and we will quote against the actual requirement.
Aftercare, handling and replenishment
Good display results do not end when the job leaves the factory. Proper handling on site helps units stay square, clean and presentable for longer. We can advise whether displays should be assembled at branch level or delivered ready built, depending on size and transport risk. Where replacement graphics or top cards are likely during a campaign, we can plan those as separate items for easier top up later.
Store teams should keep flat packed units dry, away from direct damp and off the floor before setup. This is especially important in humid coastal storerooms. Avoid overloading shelves beyond the agreed product weight, as even well made board displays have a designed carrying range. If a campaign will be repeated, keeping one approved sample and one final artwork pack on file usually makes reorders faster, and keeps the next run consistent.
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Questions we get asked
Can you help with both small promotional runs and larger retail rollouts?
Yes. We handle short run display work for tests and launches as well as larger quantities for chain store promotions, using the print method that best suits the volume and display type.
Do point of sale displays need to be supplied flat packed?
Not always. Many units are supplied flat packed to save space and reduce freight volume, but some items can be supplied assembled if the size, strength and delivery plan allow it.
What file details are most important for display artwork?
Final size, bleed, fold lines, cut lines, colour consistency and image quality are the main points. If the job includes a custom shape or carton layout, the dieline must be checked before print.
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